Intuit to acquire Sequence, the AI revenue management startup, ten months after its Series A

TLDR

• Intuit signed an agreement to acquire Sequence, an AI-agent billing and collections startup, on undisclosed terms.¹
• The sale comes about ten months after Sequence's Series A, a fast exit for early backers.²
• The deal has been signed but has not yet closed.¹

Intuit announced on 15 October that it has signed an agreement to acquire Sequence, which it describes as a Series A revenue management company, and that financial terms were not disclosed.¹ The software maker, whose products include QuickBooks, TurboTax and Mailchimp, said Sequence will extend Intuit Enterprise Suite and QuickBooks Online Advanced with tools to price, bill and collect on revenue tied to consumption, usage, seats and milestones.¹ Intuit says it will let it serve new industries including B2B software and professional services, and gives it "a modern alternative to legacy ERPs that still require manual work."¹

Sequence was founded in 2021 by Grover and Eamon Jubbawy, and automates the quote-to-revenue process, from deal configuration and pricing through invoicing, collections and revenue recognition.¹³ Grover will join Intuit with the team, and Intuit says it will keep supporting Sequence's customers and develop an integrated offering "in the coming months."¹ Grover told FinTech Futures the product will help Intuit "manage daily revenue tasks for customers, from contract through billing to revenue recognition."³

The venture record is short. Sequence announced a $20 million Series A on 16 December 2025, led by 645 Ventures, with Andreessen Horowitz, Firstminute Capital, Passion Capital, Dig Ventures and Vor Capital participating, along with the chief financial officers of Decagon, Klaviyo and Wise.² The company said the round brought it to $38 million raised, after 10x annual recurring revenue growth that year; Tech Funding News's text gives the total as both $38 million and $40 million, and this article uses the company's figure.²⁴ Tech Funding News reported that Sequence was then automating more than $1 billion in annual invoice volume for over 100 customers, including Runway, Bill.com and Moonpay.⁴ Because Intuit has not disclosed a price, the return to those backers cannot be judged.¹

Why it matters: an established software company is buying an AI-native finance startup ten months after its Series A and before any later round, a fast exit for its early backers, though with no disclosed price it is not yet clear how good an outcome that is.