Vudoo, a Melbourne in-ad checkout start-up, raises A$22M Series B led by US fund Blue Sky Capital

TLDR

• Melbourne adtech Vudoo raised an A$22M Series B led by US fund Blue Sky Capital to expand overseas.¹²
• Only the company's release states the currency; neither source says more about Blue Sky Capital or the other investors.¹²
• Vudoo sells in-ad checkout, so shoppers can buy directly inside ads and content.³

Vudoo, a Melbourne adtech company, said on 9 November that it has raised a $22 million Series B to scale in the US.¹ Startup Daily's report carries no currency marker, but Vudoo's own release headlines "A$22m" and describes the round as "led by US private capital fund Blue Sky Capital", with participation from "a number of Vudoo's existing family office investors".¹² No other investor is named, and neither source gives a valuation, revenue, headcount or total raised.¹² The funds are to expand overseas sales operations and develop its commerce technology, and Vudoo has hired two executives to lead its North American push; the release lists four appointments, including a new chief operating officer.¹² The release is the only other account found, and it repeats the same chief executive quote as Startup Daily, so the round rests on one reported source plus the company's own statement.¹²

Vudoo was founded in 2017 by Nick Morgan and Andrew Spalding, who conceived the interactive video idea while chatting in a Singapore bar.¹ Morgan has described the product as a "commerce media product that enables seamless shopping in any online environment, empowering consumers to purchase directly through content and ads".³ Startup Daily cites a Moet campaign in which buyers "spent an average of $140, compared with a typical $90 online", a figure supplied in the article without stating its source or currency.¹ Morgan said: "Commerce is moving beyond traditional storefronts, with the transaction moment shifting into the media, content and AI environments where consumers discover and engage with products."¹ The Australian Financial Review reported in September 2022 that Vudoo was asking investors for $7 million for product development and geographical expansion; the outcome of that raise was not found.⁴

Blue Sky Capital is described only as a "US fund" or "US private capital fund", and the sources give no location, fund size, principal or website.¹² Several firms trade under similar names, and no source reviewed ties any of them to this round, so the lead investor has not been identified beyond the company's description. Because of that, what Blue Sky Capital has backed in adtech or commerce media could not be established, and none of its other investments is reported here. The unnamed family offices are described as existing investors, which suggests Vudoo had earlier private backing, but the amounts and names are not disclosed.¹²

EMARKETER reported in February 2026 that "more than 30% of US internet users made at least one shoppable media purchase in 2025", citing its November 2025 forecast, and defines shoppable media as digital content with a direct call to action leading to a purchase.⁵ No source reviewed names Vudoo's competitors, and no source links the company or the round to defence.

Why it matters: an Australian commerce-media start-up has raised A$22M from a US-led round to take in-ad checkout abroad in a US market where shoppable media purchases are already common, though the round rests on the company's own account and the lead investor's track record is unknown.¹²⁵